Syns · internal

Where Syns stands, and where it is going.

The current vision and targets, in brief, so everyone working on Syns sees them the same way. For the deeper beliefs and how everything works underneath, read the guidebook.

1 · The product

The workspace your team's agents work in.

Everything your team knows, and the tools to work on it, kept as files that every agent reads. It runs on the AI subscriptions the team already has.

The files

Client briefs, proposals, decisions, brand rules, decks, sheets and data. Every change is versioned, and every machine has the same copy.

The tools and interfaces

Views built for the firm's own work: documents, sheets, decks, contact lists and progress widgets.

The team's own agents

Claude or ChatGPT on each person's own subscription, working locally on the files, in the Syns app (bb underneath). Nobody needs a terminal.

Setup

  1. Sign in with Google
  2. Describe the company
  3. Import from Drive
  4. Accept the proposed structure
  5. Connect the agent

Work

  1. Ask for the work in plain words
  2. The agent reads the client's briefing first
  3. The deliverable builds in the client's folder
  4. Widgets and data stay in one place

Collaborate

  1. Teammates join, each with their own agent
  2. Comment on a file and tag an agent
  3. The agent makes the change
  4. Everyone's agent reads the same brief
Free

Forever, for one person: one synchronised workspace, with insight widgets.

$12 / user / month

Team plan, from the second member ($10 billed yearly). The AI is paid to its vendor, not to us.

Not: branches or pull requests · two people typing into the same text · reselling the model · storing prompts · hosting source code. product.md

2 · Who it's for, and the pain

Client-service teams of 2 to 10 where several people work on the same client, each with their own AI.

Who

Boutique agencies, studios and consultancies that already pay for AI and use it on client work. The owner or a partner buys. Next: founder-led product teams. A way in: solo fractionals. Secondary: developer teams.

Not for

People doing one assignment at a time or using AI only occasionally, large firms with procurement, work that may not be hosted, source-code hosting, prompt marketplaces.

The pain: what one person told their AI about the client never reaches a colleague's AI.

"The current method of sharing these files via Slack is ineffective because team members do not consistently read them."Arthur Moreau, founder, from the notes of his first call. The cost he named: his colleague stops using her own judgement and copies his examples.

How to qualify them: they describe the brief not reaching a colleague before we mention it. audience.md

3 · Our edge

Why a team picks Syns, and why it is hard to copy.

Their agents, their subscription

The team pays its AI vendor for the agents, not us, and that holds even for a team on a single vendor. Any vendor's agent works in the workspace. An AI vendor gains nothing by making a rival's model better.

A workspace made for the company's task

Custom interfaces and custom tools for exactly the work the firm does, with all its tools and data in one place for the agent. It is where the work gets done, not just a memory the agent reads from.

Local files

For the agent, the workspace is files on its own filesystem: no tool calls, no round trips, and always in view. That is more efficient than anything reached through MCP or a CLI.

It follows the work across companies

Client material sits in the client's accounts and the method in the firm's own. Platforms built around one company account can't follow the work across that line.

It knows what every agent read

It records which agent read which version of which line before it wrote. That record is what lets Syns catch a brief drifting from what was agreed, and nobody else holds it.

Every workspace teaches the next

Structures, tools and interfaces that work for one kind of engagement become the starting point for the next client.

positioning.md § The moat

4 · The market

A beachhead that can carry $1M a year in the EU, but not $10M.

~230,600 EU firms of 2 to 9 people in consulting, PR, advertising and design
~69,200 use AI (an upper limit)
2,400 to 3,500 paying teams = $1M a year (3.4 to 5% of them)

Official CBS, Eurostat and Census data, read 24 Sep 2026. Every figure is an upper limit. pricing-research

5 · The plan to VC

Every investor has asked for the same thing: teams using it.

So the plan is to show that client-service teams use Syns every week and start paying, then raise before the runway ends.

8 teams

Teams work from Syns, by 31 Jan 2027. · goal

1 commitment

Funded, by 1 Feb 2027. · goal

  1. 9 Oct 2026
    Problem conversations with client-service team ownersactive
    Thomas · 0 conversations held · milestone
  2. 31 Oct 2026
    The Syns app works for a client-service teamactive
    Bartosz · no condition assessed · milestone
  3. 15 Nov 2026
    The demo video is out, and the applications are sentplanned
    Thomas · waits on the demo video, which waits on the Syns app · milestone
  4. 15 Dec 2026
    Three design partners, client-service teams using it every weekplanned
    Thomas · no candidate from the profile yet · milestone
  5. 1 Jan 2027
    A funding commitment on recordplanned
    Thomas · the applications are their own milestone since 2026-09-24 · milestone
  6. 31 Jan 2027
    Teams active, and the first team payingplanned
    Thomas · no team uses Syns and no count has been taken · milestone